There is a lot of change in the way restaurants work in today’s global world. In the past, where local customers used to go to restaurants and eat food, today people go to eat food by searching restaurants on the internet. People like to visit a restaurant by looking at restaurant’s ratings, menu cards, reviews of other people etc. on the Internet and comparing it with other restaurants.
Those who want to order food from home instead of going to the restaurant, they order it from the service provider of restaurants like Zomato, Swiggy etc. or prefer to order through the restaurant’s own website. All these things show how important online presence of a restaurant can be. A website can solve a lot of your problems. If you have a website, it does not matter whether your restaurant is in a premium place or not. If your restaurant is getting good reviews then people will like to come to you from any place.
The website of any restaurant has the following advantages:
Reduction in advertising expenses
Generally a restaurant has to do a lot of advertisement to reach people. These advertisements include printing of pamphlets, placing advertisements on local news papers, giving advertisements on TV etc. But to get all these advertisements done, the restaurant has to use a big budget. A website solve your advertising needs to a great extent. People can get complete information about your restaurant only by visiting your website.
Making information public
When a customer comes to your website, you can get the information of that customer like email id, mobile number etc. With these contact information, you can send your restaurant offers from time to time. In this way, you can make those customers a repeated customer of your restaurant. In Zomato or Swiggy you cannot get customer’s data, but instead companies like Zomato/Swiggy keep this data themselves. If you have the data, you can contact the customers directly.
It is very important for any restaurant website to have an online order option. If your website has an option to order online, then the customer can be delivered the order directly from your side. In other platforms like Zomato/Swiggy you get order indirectly, so you have to share some of your profits with these companies. But if there is an option to get this type of order in your own website, then you can keep 100% profit with you.
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